Writing Published by Invitation
Over the years I have been invited to contribute to industry publications on analytics, machine learning and artificial intelligence.In each one I argued for where we should be taking the field.
Don’t fear AI, fear complacency
By Jonathan Hart
'We should not fear an AI that can think for itself, we should fear one that cannot.' MullenLowe Group data science and analytics expert Jonathan Hart shares his thoughts on how AI is, quite literally, what we make it.
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Ready to get your agency data-enabled for the new decade?
By Jonathan Hart
In this post Jonathan Hart, Director of MullenLowe Group's Data Science & Analytics Centre of Excellence, provides essential navigation for 8 distinct marketing career tracks.
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Why we should be designing experiences for data rather than people
By Jonathan Hart and James Hollow
Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no longer reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
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How brands can be smarter with data science
Featuring Jonathan Hart
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
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On Relativity and Objectivity
By Jonathan Hart
Is data making us more objective? Data grants context and explains mechanics, yet it is most often used to support an existing agenda or to prove a decision correct after the fact.
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