By Jonathan Hart
'We should not fear an AI that can think for itself, we should fear one that cannot.' MullenLowe Group data science and analytics expert Jonathan Hart shares his thoughts on how AI is, quite literally, what we make it.
By Jonathan Hart
In this post Jonathan Hart, Director of MullenLowe Group's Data Science & Analytics Centre of Excellence, provides essential navigation for 8 distinct marketing career tracks.
By Jonathan Hart and James Hollow
Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no long reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
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Featuring Jonathan Hart
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
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